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Had lunch at Wendy's today. When I was done, I took my tray over to the trash can and was surprised to see two metal rails mounted on the inside. These rails prevented me from throwing the plastic tray out with the rest (which, admittedly, I had a sudden compulsion to try when I noticed the rails). Very simple design, costs little to manufacture, saves the company any number of dollars... Somebody's gonna be a billionaire.

And what makes it so much better is that this had to have been invented by a low-level employee who will never have to empty the trash at a fast food restaurant for the rest of their life.

*sigh*

I wanna patent something useful...

Comments

( 5 comments — Leave a comment )
seonsaint
Aug. 7th, 2002 06:40 pm (UTC)
Not so sure.
Not sure if it has a patent or what... might have been invented 17 years ago and the patent's run out so now the inventor gets no money.

What is more disappointing though is that Wendy's has 2 burgers that they offer 'sometimes'. Both of them are cheddar burgers-- the Cheddar Bacon Burger, and the Cheddar Bacon Mushroom Melt-- and to my way of thinking they are amongst the best of all fastfood burgers. For some reason these are NOT regular menu items, and because of this, I severely doubt that the inventor of the rails came from within Wendy's. The food would have been placed on the regular menu by someone bright enough to make that invention, or that inventor would have long ago shown that this burger NEEDS to be a regular item.

:)
self
Aug. 7th, 2002 10:03 pm (UTC)
are too.
  1. It's all about the spicy chicken sandwich, fool.

  2. If it were patented 17 years ago, these things would be be everywhere by now. Seriously.

  3. Rotating items off the menu drives in new traffic. Limited time offers maintain that traffic. Ongoing service means waning interest. Customers are willing to wait in line for a rare opportunity. They won't give you the same consideration for the same old thing. I'm guessing Wendy's makes twice as much money this way as they would by consistantly giving you what you want. And by putting up with the crowds for your burger, you reward the corporation for creating this unpleasant and frustrating experience.

  4. I didn't specify which fast food establishment the inventor worked for. It could be any, and in fact would not have been sold directly to his employer. They're just one franchise, after all. And more importantly, fast food restaurants don't manufacture their own trash cans.

  5. What I said was that this had to be invented by someone who up until that moment had to deal with the trash at such an establishment. Because they cared. They didn't want to dig through the trash retrieving plastic trays anymore. And a solution came to them.

  6. The person I just described is in no position to make corporate level policy decisions regarding Wendy's seasonal menu items.
I hope this clears things up for you.
seonsaint
Aug. 7th, 2002 10:10 pm (UTC)
Nope nope nope..
Whatever marketing school those idiots went to, they musta flunked.

When they offer these burgers, typically for about a month each, I average now about 2 each week during the offer. That's only sixteen burgers they sell, when, if it were available all the time, I might cut down to once a week, but still, that's 52 burgers... or more...

Spicy Chicken Sandwich... yechhh... Fast food chicken should scare the bejeezus out of everyone...
self
Aug. 7th, 2002 10:25 pm (UTC)
is it so hard to keep to the thread?
If it didn't work, they wouldn't repeat it so often.

You have your view of marketing.
    They have gobs of money.
        Trust that this isn't a coincidence.

=)
asleeponthebeac
Aug. 8th, 2002 03:27 pm (UTC)
love the insight!
( 5 comments — Leave a comment )

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