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misleading ad

The poster for "Definitely, Maybe" brags that it's from the makers of "Notting Hill" and "Love Actually".

"Notting Hill" was written by Richard Curtis, who wrote and directed "Love Actually". (Richard also wrote "Four Weddings and a Funeral", as well as TV's "Black Adder" and "Mr. Bean". He's one of my favorites.)

"Definitely, Maybe" is written and directed by Adam Brooks (who brought us "Practical Magic" and "Wimbledon"). To my mind, he's a pale imitation. Your mileage may vary.

Now, "the makers of" might be technically accurate -- those three movies were each paid for by the same corporation, after all. But as a branding issue, is it really fair to suggest that the viewer can expect the same level of quality?

Maybe it is. I don't know.

But I still insist that creative teams are neither equivalent nor interchangeable.

If I were Richard Curtis, I would be insulted.

If I were Adam Brooks, I would be insulted.

If I were a movie-going consumer, I would be insulted.

Just sayin'.


( 3 comments — Leave a comment )
Feb. 15th, 2008 09:54 pm (UTC)
Yeah, I had that reaction when I heard that, then went and did the research...
Feb. 15th, 2008 10:03 pm (UTC)
all right
"all three movies were all paid for by the same corporation, after all." is perhaps the most badly-phrased sentence I've typed all month. Editing...

(So, now it's all for one and one for all.)
Feb. 16th, 2008 07:57 am (UTC)
I Noticed That Too
It reminded me of those ads for "Shark Tale" that said, "By the makers of Shrek." Well, okay, not the same writers or directors or any of the creative team whatsoever, but some of it was rendered using the same computers, so that counts, right?

By the way, we saw "Definitely, Maybe" last night as our Valentine's date. It wasn't great, but was likable enough. Imagine "The Princess Bride," but instead of Peter Falk telling the kid a fairy tale, he describes a Woody Allen film.
( 3 comments — Leave a comment )


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