Which... isn't most people.
And that's why every year, on New Years Day, they offer the most ridiculous discount imaginable -- throw a decimal point in the middle of the year, and that's what everything costs. Last year, it was $20.04, today it's $20.05. Thus, t's an annual sale, but still unique and never to be repeated.
Things to know:
- Things are set up for friendly navigation, which means you're going to miss a lot just browsing around. Scroll down to the bottom of any page and click "Complete Font List" to rectify this.
- If you're debating between a font and it's "International" counterpart, go for the international one. Those normally cost more, and do include everything from the standard set.
- If there's too much stuff in your shopping cart, you can narrow it down by comparing the savings via their PDF Catalog (which displays the normal pricing).
- The sale ends at Midnight, and they're in Los Angeles. That'd be Pacific Standard Time.
Anyway, $20.05 is still more than the casual user should be spending on something they'll never use, so don't even check out the sale unless you've some practical reason to do so.