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Evil Empire, Good PR

Have y'all seen the new Microsoft ad? It's been running during Enterprise lately. I won't describe the onscreen imagery, but the message is thus:
    "At Microsoft, we stand in awe of you and your potential.

    It's what inspires us to create software that helps you reach it. It's what inspires all that we do.

    Because at the end of the day, the true measure of our success is not in the power of our software, but in the power it unleashes in you.

    Your potential, our passion. Microsoft."
A direct ripoff of Apple's "Think Different" campaign? Perhaps. But somehow more evocative, empowering, and just plain elegant. Gotta love that irony.

Somebody deserves a big fat Microsoft bonus check.

(I can't remember the last commercial I had to stop everything and drag other people into the room to watch. This was that well crafted.)

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